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5 Things Every Brand Can Learn From Mr. Clean—The Company & Mr. Clean Himself

Some might say that last night’s Super Bowl LI got pretty messy in the end, but who better to swoop in during a commercial break and clean it up than Mr. Clean himself? Here are the top five things every brand looking to do a bit of sprucing up can learn from Mr. Clean.

 

  1. Establish a brand identity that aligns with your company’s offering(s).

It’s been almost 60 years since Mr. Clean made his television debut. Over the course of nearly six decades, Mr. Clean’s promise has remained the same: Strong. Clean. Consistent.

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  1. If you have a company mascot or spokesperson, give him or her a story—one that is believable—one that can continue to evolve over time.

Mr. Clean’s story is timeless and one that feels real to consumers. It’s a classic hero’s journey that you want to invest in.

 

  1. Create opportunities for dialogue about the brand to promote brand loyalty.

Mr. Clean offers just the right balance of fantasy and reality. On the one hand, a man who loves to clean and is always walking around in the cleanest, crispest, whitest t-shirt and pants is hard to believe. Yet at the same time, what man wouldn’t want to look like Mr. Clean, and what woman wouldn’t want to be proudly referred to as Mrs. Clean? These different character traits have kept consumers talking about the Mr. Clean brand for over half a century, and each new ad campaign finds a way to build off what they’ve already done successfully in the past.

 

  1. No matter how old your brand is, make sure you give consumers a blend of nostalgia and contemporary.

This year’s Super Bowl ad offered up a remix of the original Mr. Clean theme song, but what really stood out was the fact that Mr. Clean’s clothes appeared perfectly tailored (which is totally in for men) showing off his gluteus maximus, as well as some new dance moves that you’ll surely be seeing the next time you’re out at a bar or a party.

 

  1. If you’re not engaging with your clients, customers, or consumers after the release of any new product or content, you should probably just go ahead and close up shop now while you’re ahead.

In case you’ve missed it, Mr. Clean is all over social media, particularly Facebook. After the Mr. Clean Super Bowl LI ad aired, social media users couldn’t wait to chime in on both his dance moves and his perfectly chiseled physique. He, in turn, offered up hilarious commentary in real-time to just about anyone who would indulge him. Check out the conversations below.

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Moral of the story: If you’re going to play, don’t play dirty. Play ‘clean.’

Corey Emanuel is an L.A. based producer and Ph.D. candidate in Media Psychology.

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